Kean ASÈ is a rising hip-hop artist and music producer from Parkside, Camden, New Jersey, known for his raw lyricism, emotional honesty, and self-built sound. Shaped by real-life experiences, his music captures the hunger, pressure, and ambition that come from growing up in an environment where resilience is a way of life.

As both an artist and producer, Kean ASÈ maintains full creative control over his work, crafting beats and records that align with his message and mindset. His sound balances gritty street narratives with introspective and motivational themes, creating music that feels authentic, reflective, and purpose-driven.

Beyond music, Kean ASÈ is a visionary entrepreneur. He is the founder of his own independent record label, Gutta Music Entertainment, giving him the freedom to release music on his own terms while building opportunities for future artists. He is also the creator of Chosen Being Apparel, a clothing brand that represents individuality, self-belief, and rising above circumstances.

Kean ASÈ represents a new generation of independent artists—creative, disciplined, and focused on longevity rather than trends. With each release, he continues to elevate his craft, expand his brand, and solidify himself as one of Camden’s standout voices in hip-hop’s next wave.